In Episode #78 of the Good To Know Video Series, Megan Harbin highlights our new concept and brand theme… CONSUMER STRONG. This was highlighted in the August cover story of Real Estate Magazine.
When Only the Best will Do, We are Here for You: Local Knowledge. Expert Advice. Unique Value. CONSUMER STRONG!
— Transcript —
Being a great REALTOR means having a steadfast commitment to assisting consumers, to build and nurture relationships, and to advise and serve our clients as their TRUSTED ADVISORS. We often find that our agents become part of the family and vice versa. You are invited to special occasions like weddings, baby showers, graduations, and of course, housewarming parties. Our associates are also there for your clients during more difficult situations like a loved one’s passing, or at the bedside of a sick child. Part of what makes our associates so good at what you do, is your desire to help people. Building on the Forever Brand and Forever Agent theme, Berkshire Hathaway HomeServices is proud to introduce a new concept and brand theme… CONSUMER STRONG. The August issue of Real Estate Magazine features Chris Stuart, CEO of Berkshire Hathaway HomeServices and Gino Blefari, CEO of HomeServices of America… and highlights our new CONSUMER STRONG theme. Here is a special message from Chris Stuart.
Hello Berkshire Hathaway Home Services network members, Chris Stuart here. I’m hopeful that you’ve all seen the cover story, this month’s issue of real estate magazine. It features what I believe to be the hallmark of our brand building campaign from here forward. And that is that your unique focus and commitment to build and nurture relationships that enrich the lives of your clients, and the heartfelt engagement that you extend to your communities through your outreach and charitable support. You are at the very center of who the network is, and what it means to be a forever agent. Incidentally, I have been told by the publishers of that magazine, that this consumer strong theme, one that I chose to represent our essence, is the most consumer centric message that RISMedia has ever had on their front cover. I invite all of you to leverage the article in your business building activities. And to complement the article, we’ve created a series of new marketing collateral that is intended to reinforce our consumer strong message, which is the foundation of our forever brand. We appreciate you. We appreciate your hard work, and we look forward to every consumer in your markets, acknowledging the trust, integrity, longevity and stability that you bring to your communities by virtue of your professionalism and commitment.
If you have not seen the August edition of Real Estate magazine, we have included a link to the article below.
The CONSUMER STRONG theme is already available in the Marketing REsource and ready for us to leverage in our local marketing. Just login to the intranet and select the single sign-on to the REsource Center. From here, select the marketing REsource. Select the library and enter CONSUMER STRONG in the search bar. This will show you all the options available for this theme. There are ecards, images for social media and more. Many of these content options also include our cool new cabernet frame. Your clients, customers and prospects will appreciate the focus on them and be more inclined to want to use your services.
In addition to the Consumer Strong campaign, don’t forget about the Real Estate and Lifestyle Planning Guide which was created to help consumers in their real estate journey. To learn more about this guide, check out Good To Know episode sixty-six. The Real Estate and Lifestyle Planning Guide is intended to help our clients and customers make better strategic decisions.
For listings, our Advanced Property Marketing System helps you deliver the highest value for your seller clients. Our MEGA open house marketing & events exposes our listings to the largest potential audience of buyers. Our industry-leading listing syndication to over 40,000 websites exposes our listings to the largest audience online. Our Adwerx campaigns and “always on” retargeting puts our listings in front of the largest audience on social media, websites and mobile apps. Adwerx TV now extends our exposure to the new media of streaming TV. Now that’s CONSUMER STRONG.
Real estate is about more than listing and selling homes, it’s about making connections, solving problems, providing expertise and knowledge, and guiding consumers home.
When Only the Best will Do, We are Here for You: Local Knowledge. Expert Advice. Unique Value. CONSUMER STRONG.
Now That’s Good To Know!