Technology will not replace real estate agents – BUT agents who learn to leverage technology will replace those that do not. Watch Dan Forsman in episode #98 of ourReal Estate Redefined Series to find out what technology was announced at this year’s BHHS Convention in Las Vegas! Contact us to learn more!
Technology will not replace real estate agents – BUT agents who learn to leverage technology will replace those that do not. We just returned from our amazing Sales Convention and have some exciting new technology-enabled solutions that will provide more value to your clients and help take your business to the next level. Watch the rest of this video to learn more!
Roll RER Intro
Welcome to Real Estate Redefined. I am Dan Forsman.
Our Berkshire Hathaway HomeServices sales convention in Las Vegas was the best franchise event I have attended in my 33-year career. The energy level was incredible and everyone left inspired to implement new ideas and make 2019 the best year ever. Our company was recognized as the #5 Elite Broker in the entire Berkshire Hathaway HomeServices global network. We were also #5 in Sunshine Kids Donations with over $1.25 million to date. The 2020 Sales Convention is in Nashville next year so start making your plans now as the event will sell out quickly when registration opens in a couple of weeks.
Here is an overview of 4 of the new announcements from the Sales Convention. There were a lot of exciting announcements so we are breaking these down into digestible segments that we will communicate in our Real Estate Redefined Video Series.
Number 1 – Chris Stuart, CEO of Berkshire Hathaway HomeServices announced the new Forever Cloud – a powerful Sales Success System. The heart of the platform is built on Salesforce – the leading CRM provider in the world. Our version of Salesforce is being customized specifically for real estate and will be unique to our network. The new Agent CRM has Engagement Plans that will help you stay connected to clients – so you do not miss opportunities. Your Dashboard will show you the actions you need to focus on every day and you will be able to see your ongoing performance against your goals. Our Inbox App will allow you to easily add contacts right from your email and sync important emails and documents directly to the contact records of clients. Salesforce Einstein will give you new insights for Analytics and Artificial Intelligence to help you work smarter and see more opportunities. Look for more details on the Innovation Station video series hosted by Tony Floyd.
Number 2 – Our new 2019 Advertising Campaign builds on our 4 personas – First Time Buyers, Expanding Families, Downsizers and Luxury Buyers. For 2019, we are introducing a new collection of videos plus print and digital content. The campaigns will highlight the theme of “That’s Home Services” to focus on the entire client lifestyle experience for making a house into their home. We also introduced the cool new “Cabernet Frame” design for ads. Look for more details about the Cabernet Frame on the Good to Know video series hosted by Megan Harbin.
Number 3 – We announced an extensive new Social and Digital Advertising Program with Adwerx. All our new advertising content will be loaded to the Adwerx platform to make it easy for agents to run their own campaigns. Now Agent websites can be armed with retargeting ads to follow visitors with Ads highlighting YOU on Facebook, Instagram and Google. And better yet, we have a whole new digital TV ad program designed for agents to cost effectively advertise in specific zip codes. The new program also makes it easy to target prospects by geo-fencing areas, using email lists or defining behavioral characteristics.
We will continue our industry-leading social and digital advertising program with company-paid ads for all new listings and MEGA Open House listings. In the last year, we generated over 16 million impressions and 500,000 clicks back to our listing pages. Then our retargeting ads on Facebook and Google generated another 6 million impressions and 250,000 clicks back to those listings. I am pleased to announce that – starting last Friday, we just added SOLD Properties to our social and digital advertising program. This is another powerful advertising solution to make our agents more visible in your local markets.
Number 4 – At the sales convention, Allan Dalton – an icon in our industry and Senior Vice President of Research & Development for the Berkshire Hathaway HomeServices franchise organization, introduced the New Real Estate & Lifestyle Planning Guide. This new guide is a tool to help clients think through their real estate decisions and lifestyle journeys… with our agents as the trusted guide. The goal is to bond YOU – our agents with your clients for life… as their professional real estate advisor.
Wow! This is truly an exciting time to be in our company! The real estate world is changing and that presents a great opportunity. Over the coming months, we will be introducing more and more advantages to help you – our agents – deliver more value and a better experience for your clients.
Thank you for watching this episode of Real Estate Redefined. We will be back soon with more insights, information and inspiration for real estate professionals. And Remember … every day… in every way … YOU can get better and better!