Berkshire Hathaway HomeServices Georgia Properties is proud to release Episode #61 of our Real Estate Redefined Video Series. In this video, Dan Forsman provides insights from the recent Market Watch Atlanta event for new home construction plus the Top 5 Real Estate Trends for 2018.
Hello, Dan Forsman here…
I just came back from the MarketWatch Atlanta conference ….held at SunTrust Park. The conference featured perspectives from John Hunt of Market N Sight…. And Dr. Rajeev Dhawan from the GA State Economic forecasting Center. Both see 8 percent grow on a yearly basis in new homes… Our New Homes Division… was one of the Market Watch sponsors. Speaking of new homes ……our New Homes Division…..City Haus ……along with our exclusive marketing partner…….Marketing Results…… racked up 38 OBIE Awards from the Greater Atlanta Home Builders Association. These awards are for superlative marketing in various genres of products and price points… including high rise condo. Thanks to everyone’s hard work….. we continue to be the leading brokerage…… in new home construction and high-rise sales & marketing.
Time now to share my 5 Tops trends for 2018.
Trend Number 1: 2018 is going to be a great year for real estate!
All the leading indicators …are very positive going into the new year. We expect to see units grow by 5-7 percent. And sales volume grow by 8-10%. The Average Sales Price is expected to set another record. Why? More companies and people will move to Metro Atlanta. As more Millennials become homeowners……household formations will rise. More Baby Boomers will be empty nesters ….and list their homes. Yes….2018 will be a year of opportunity… and you need to be ready!
In addition to the opening of the Sun Trust and Mercedes-Benz stadium….which hosted the sec championship …go dawgs …… Atlanta is one of the finalist for the Amazon HQ2 move.
Trend Number 2: Agents who are the most responsive will out-perform those who are not!
Consumers expect quick response. Agents who respond within 5 minutes…. are 100 times more successful connecting with a prospect. But only 5% of agents make this all important connection. Do you want to be one of the best ……or settle for being one of the rest!
Many new competitors have entered our market. So the agents who are most responsive….
Trend Number 3: Innovations in New Technology will Change the Real Estate Model.
Artificial Intelligence chat bots….. will reshape the real estate search experience. Smart databases …. Will help agents see trends and opportunities… faster. Augmented Reality and Virtual Reality….. will change the way properties are marketed. Smart home technology …..will be a common discussion with clients. You can expect to see new Voice Interfaces for real estate from Amazon Alexa …..Google Home …..and Apple. Agents and companies who learn to leverage innovative technology ….will out-perform those who do not!
Trend Number 4: More Consumers will Demand One-Stop Shopping
Consumers expect us to go beyond the real estate transaction… and will expect help on mortgage services…… title and closing ……home warranty and insurance. Buyers will also want a list of vendors who can make repairs ….or help them move. They will want recommendations for dentists ……. doctors…… best restaurants and other lifestyle choices. Agents and companies who do the best job delivering these things… will benefit with more referrals… and better ratings.
Trend Number 5: The Cream Will Rise To The Top – Which Means The Best Agents and Companies will Gain Market Share.
The real estate business is getting more complex… which makes it harder… for smaller companies with limited resources. Consumers will be more aggressive… in pressuring agents on their value and commissions. The advantage will go to the best agents who can establish rapport….. articulate their value ……and deliver!
There are only 3 more weeks left in the year. 2018 will offer exciting opportunities. Now is the time… to take action… so YOU can be ready!
I want to thank you for taking time to watch this video. Remember … every day… in every way … YOU… can get better and better!