Welcome to this edition of the Good To Know Video Series where we feature solutions that benefit our associates and clients. In Episode #45, Megan Harbin introduces Zillow Van, an online caravan to promote Zillow videos on every listing. Videos are proven to double the views for listings on Zillow which can help you finish strong in 2018 and get a fast start in 2019!
Did you hear the exciting news? The Zillow Van is coming to town! (INSERT SQUEALING BRAKE SOUND EFFECT).
Okay, so it’s not really a Zillow van…rather a Zillow Cara-VAN our company is hosting to promote Zillow Walk Through videos on each of our listings! All of our offices are going to head out after their business meetings next Tuesday and Wednesday to create Zillow Walk Through Videos for listings that don’t already have them. Our branches are going to make this a fun event for Associates and we are going to share all of this on social media using the hashtags: #BHHSGAZillowVanTour, #BHHSGeorgia and #Zillow. Stay tuned to social media to watch as the excitement unfolds!
You may wonder why we’re hosting a Zillow-Van day. Well, there’s a method to our madness! Since the majority of consumers go to Zillow to search properties, we want to give our listings the best exposure possible! Zillow currently prioritizes listings with a Zillow Video in their search results…so of course, we want all our properties to have a video, so consumers will see our listings first!
Zillow themselves have taken note of what we’re doing and can’t wait to see how we do! The folks at Zillow are so excited about this event that they are donating a basket to our upcoming auction to benefit the Sunshine Kids Foundation AND will be sending us some cool prizes for the Zillow Van. Let’s make our company shine by taking time on Tuesday and Wednesday to get these videos recorded and loaded to our listings!
We have several videos on Propel that show you how to create a Zillow Walk Through video. There’s an important update to those instructions…Zillow no longer supports walk-through video technology on Android phones (INSERT Wah, wah, wah sound effect). But have no fear, (INSERT da-da-da-daaaa sound effect) we have a work around! If you have an Android phone, simply record the video on your phone (holding it horizontally) and pause when you move from room to room. When you’re done recording, press the stop button. This is the same approach as getting a vendor to shoot a custom video. You could also do this with a digital camera. The video can be up to 10 minutes versus the 2 minutes for a WalkThrough video. Once your video is complete, you can upload it to the company’s Dropbox account on the intranet and we will send it to Zillow. Be sure to name your video file with the address of the property to simplify the process.
Here’s how simple it is to record a WalkThrough Video using the Zillow App:
Step one: Plan your video, deciding which spaces you want to record.
Step two: Open the Zillow app and search for the property address
Step three: Tap, “take video”
Step four: Turn your device to landscape format and press record (remember, you can pause in between rooms)
Step five: Once your video is complete, click “Upload Video” then select “Upload and Publish.”
Remember – you don’t need to record the whole house, just the best features to give consumers a feel for the home’s layout.
We’re excited to see your office’s Zillow-Van…so be sure to post your own images on social media using hashtags #BHHSGAZillowVan, #BHHSGeorgia and #Zillow so we can watch…and feature some of your images on our own pages. We’ll also be including these images into our Tagboard that displays in each of the lobby televisions.
Listings with Zillow Videos generate more views, more leads, and have the best chance of selling faster. Your seller client will see the benefit when they view their Zillow Owner Portal and see how many views their property is getting versus other similar properties. And you can use this in your marketing to win more listings. It is time to get on the Zillow-Van to deliver more value to your sellers and take your business to the next level.
Now That’s Good To Know!