Welcome to the Good To Know Video Series. In Episode #50, Megan Harbin shows associates how to improve your online reputation by enhancing your Zillow Profile and getting more Zillow Reviews. We want YOU to be The Forever Agent – to always be there when our clients or their friends & family need the expertise of their real estate professional.
Click Here for the 4th Quarter SURGE flyer with scripts and dialogues on the back.
Your online reputation is more important than ever and we want to help you create the best first impression – no matter where prospective clients are searching! In the first 2 weeks of our Fourth Quarter SURGE, we are focusing on Zillow Reviews. We all know that Zillow is the first place many consumers go to find their next home, so it’s a no-brainer that you should have a complete and up to date profile…including updated profile picture…and lots of great reviews!
Let’s get started!
Step 1: Go to Zillow.com and click sign-in to access your agent account. If you need assistance, contact your local staff or marketing services team.
Step 2: Once you’re logged in, click “Agent Hub” then click “Profile.” Make sure your photo and other profile information is up to date. You will see a “percentage of completeness to help guide you.”
Step 3: Now let’s request some Reviews. Click “Request Review.” As you can see, you have several options to Request a Review.
Option 1: You can enter email addresses into the field and send in bulk.
Option 2: You can select the direct link at the bottom of the page. Then you can share that link in a text or email with a personalized message.
Option 3: You can also send an email via your Marketing Resource account. The advantage of the Marketing Resource is that you can track who opens the message and how many people clicked on the link in the message.
Zillow Reviews should be a strategic component of your 2019 business plan. It is the #1 place where consumers will check you out. Zillow will prioritize your profile in agent searches by completeness and the number of reviews. Zillow Reviews are also posted in other places. We display your Zillow Reviews on our website Listing Detail Pages. Zillow Reviews can be added in ToolKitCMA for listing presentations. Your Google My Business profile will also display Reviews from the Web and Zillow is the most common source. Zillow is launching new Broker Pages that will show all our associates and rank them in order by Number of Reviews.
Click the link below this video for the Fourth Quarter SURGE Flyer that includes recommended scripts and dialogues on the back.
Tom Ferry shared recently that 88% of consumers now trust online reviews even more than a personal referral. So take the SURGE challenge and block time every day this week to get more Zillow Reviews. 2019 is going to be an amazing year and we want you to STAND OUT when consumers CHECK YOU OUT!
Now That’s Good To Know!