Welcome to the Good To Know Video Series. In Episode #52, Megan Harbin shows you how to improve your online presence by setting up or updating your LinkedIn profile. We want YOU to be The Forever Agent – to always be there when our clients or their friends & family need the expertise of their real estate professional.
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— TRANSCRIPT —
LinkedIn is the world’s largest professional network with more than 562 million users in over 200 countries and territories. This is an excellent platform to help you stay connected to your past clients and engage new prospects. Once you are connected on LinkedIn, you are connected forever – as long as the connection has an account.
Today on Good To Know, we’ll walk through the steps to set-up or enhance your LinkedIn profile so you can get skill endorsements and recommendations.
Here is how you set up your account:
Step 1: Go to LinkedIn.com and click “sign up.” You will need to enter your name, email address, and password.
Step 2: Enter your job title and company
Step 3: Confirm your email – LinkedIn will send you a pin to the email you entered in step 1. Enter your pin and you should be ready to go.
Now, let’s get started on your profile:
Step 1: Add your professional photo. LinkedIn recommends a 1584 x 396 pixel photo size. This photo is your first impressions across LinkedIn so make sure you are using a current photo.
Step 2: Add a text summary and add a link to media such as a video promotion.
Step 3: Add your contact information including your profile URL, websites, phone, address, email, Twitter and WeChat ID.
Step 4: Enter your background information including work experience, education, volunteer experience, accomplishments and languages. Think about how prospective clients will view your story. Highlight things that make you unique and add value.
LinkedIn is a very connected network. The platform reminds users of member activity very quickly. We recommend that you change your settings to hide your viewing activity so members do not see you checking their profile. Click on Account/ Settings & Privacy. Then select Privacy and Profile Viewing Options. Change your settings to “private mode” and you are all set.
Now, let’s help you get skills endorsements, recommendations and start posting.
Step1: Add your skills. Your connections will quickly see these skills and then endorse you. These “skill endorsements” will be visible on your profile and help tell your story. We recommend 8-12 skills. Use skills such as “real estate”, “negotiations” or “property valuation” to highlight your value.
Step 2: Once you are connected, you can request and make recommendations. Reach out to your friends, family, past clients and other relationships. Making recommendations for other connections is a great way to get them in return. Your goal should be to get at least 5 recommendations this week.
Step 3: Now, let’s start posting! Search and connect with past clients or potential future clients that you know in the business community. You can also add posts for an article, photo, video or idea that will be seen by all your connections.
We recommend downloading the LinkedIn App so you can use LinkedIn on the go. LinkedIn is an excellent platform to help you stay connected to past clients and generate new connections. A great LinkedIn profile with endorsed skills and recommendations can help you STAND OUT when people CHECK YOU OUT!
Now that’s Good To Know…