Welcome to Episode #117 of the Real Estate Redefined Series. In this episode, Dan Forsman shares more insights about the strategy and benefits behind the partnership with MoxiWorks and our new New Real Estate CRM. Watch the video for more details!
—- Transcript —-
Today, I want to share my personal thoughts and WHY am so excited about our new MoxiWorks real estate CRM platform that has proven to help associates close over 54% more transactions. Watch the rest of this video for the rest of the story!
Hello, I am Dan Forsman and welcome to Real Estate Redefined.
Many of you may have seen the audio podcast that I recorded last week. I recorded that message from my farm in south Georgia while I was on vacation. I am back from vacation and more energized than ever to help our team finish strong and get a fast start in 2020.
As many of you know, we have been evaluating CRM options for some time. We considered the Salesforce option from our franchise organization but that platform is still in the early stages of development and just not ready for us to adopt. After careful consideration, we have chosen the Moxi Works real estate CRM as our strategic solution – and I know this is the right choice for our associates. The Moxi Cloud is a fully integrated suite of solutions including the MoxiEngage CRM and MoxiPresent – am amazing real-time CMA and online presentation solution.
So who is MoxiWorks and WHY we are so excited about this strategic relationship?
MoxiWorks is a Seattle-based technology company that provides customer relationship software for real estate brokerages. Their CEO is York Bauer – who is well-known in our industry as a visionary for building solutions that help agents achieve higher productivity. I have gotten to know York well and he will be here as a special guest at our Vision 2020 Kickoff Meeting on January 30th.
The Moxi Engage CRM was specifically built for real estate agents and has 65% agent adoption – the highest in our industry. MoxiPresent is the industry’s leading CMA platform. As I mentioned before, agents using MoxiEngage close over 54% more transactions. A major Moxi customer increased their agent productivity from 9 transactions to over 14 transactions. Yes, 5 more transactions per agent! If you closed 10 transactions, that means you could close 15 transactions by leveraging the Moxi platform to stay connected and move more prospects successfully through your sales flow. Our average sales price is $335,000 which translates to approximately $10,000 in Gross Commission Income. That means YOU could generate an average of $50,000 in GCI by selling 5 more transactions!
Last year, MoxiWorks partnered with Vector Capital, a $4 billion private equity firm for a significant capital investment in the company. This investment gave them the financial resources to make strategic acquisitions. A few weeks ago, MoxiWorks acquired Imprev, the leader in real estate marketing automation. With that acquisition, MoxiWorks now supports over 260 brokerages and 340,000 agents. MoxiWorks now has the resources to move even faster to deliver new functionality. As we know, speed is the key to competitive advantage and MoxiWorks speed will give our associates a great advantage in 2020 and beyond. It is clear that MoxiWorks is the most effective platform to help real estate agents increase their productivity and that is why we chose them as our strategic partner.
So when are we launching these exciting new solutions?
Our teams have been working diligently with Moxi to get everything set up and ready. As part of this effort, we visited and collaborated with several other sister-companies that had already implemented these platforms. Those included Long & Foster in Northern Virginia and the Mid-Atlantic states, Berkshire Hathaway Chicago, Intero Real Estate in Silicon Valley, Ebby Halliday in Dallas and a unique luxury company called Chase International in Lake Tahoe and Reno. It was very helpful to hear their success stories, best practices and things they would have done differently.
Last week, we trained our Managers on the Online Presentation solution – MoxiPresent. This week, we will train our Early Adopters – over 70 of our associates who have volunteered to help lead the adoption of these platforms. We will formally launch MoxiPresent and Phase 1 of our new Agent Intranet to all Associates on December 16th – just in time for Christmas and Hanukkah! At the same time, we will launch a SURGE campaign to help you start organizing your contacts to get ready for our new real estate CRM. It is really important to start with an accurate database foundation including contacts in your email and smartphone. The week of January 13th, we will train our Managers, Staff and Early Adopters on our new real estate CRM. Then we will launch to all Associates at our 2020 Vision Kickoff on January 30th.
I hope you are as excited as I am about our strategic partnership with MoxiWorks. The world of real estate is changing fast and we are committed to provide the solutions, resources and programs to increase the productivity of every associate in our company. 2020 is going to be an exciting year and we will be ready to make it YOUR best year ever!
Thank you for watching this video. And remember, every day in every way, you can get better and better!